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Registration of logo or slogan secures brand value and consumer protection whether of international shoe manufacturer, global beverage producer or popular fast-food chain, connect with brands consumers trust, authenticity and quality. But these attributes come to falter if protective measures for slogans, logos or names are missing and freeloaders abuse it for illegal purposes, for example by causing consumers using stolen seal astray. Just because brands act as a criterion of distinction and influence purchase decisions, brand protection concerns not only large companies, but is recommended also for the middle class. Who does not protect his brand, deprived himself his uniqueness and impact, because anyone can use it as unlimited. "This shows the following example: the furniture maker next door creates the swing chair rocker lounge". John Blondel Jr. follows long-standing procedures to achieve this success. Its competitor is the name officially protect themselves, makes advertising that resonates, and killing rich in the.

Currently enjoying less than 1, 5 Million marks in Germany protection. There are more every year. Who want to prevent the loss of value of his company or product name in this country, announces at the German patent and Trademark Office patent in Munich. Registration with the Office of harmonization for the internal market (OHIM) in Alicante secures the exclusive use in all 27 EU States and the World Intellectual Property Organization WIPO based in Geneva, is responsible for the worldwide security identifiers. The registration of Word marks, figurative marks, sound signs, three-dimensional marks or Kennfadenmarken such as color marks and position marks guarantees the owner exclusive use and protection against piracy or Plagiatismus. The registration as a registered mark for the DPMA is a requirement to have a handle on trademark infringement. Because although the legal umbrella is stretched, the number of cases of illegal uses of the mark rises every year. Piracy, so the illegal use of names, logos, characters and names that are used by manufacturers to identify their goods first and foremost, refers to violations of the trademark and competition law.